A bluff is a bet or raise made with a hand that expects better hands to fold. Bluffing works because pressure creates fold equity, and your betting range should contain both value hands and bluffs. Balanced aggression forces opponents to defend wider and make mistakes.
- Pure bluffs: Very weak hands with little showdown value.
- Semi-bluffs: Drawing hands with real equity if called (flush draws, open-enders, overcards).
- Blocker bluffs: Hands that reduce the chance villain holds the nuts (e.g., holding the A♠ when bluffing on a three-spade board).